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Intellectual property is a key asset for businesses

 

IP Rights

Brand Management and Counterfeiting

NetResult can offer brand protection services to any company to encourage correct on-line implementation of brand usage guidelines and manuals. For example this service supports rebranding exercises by identifying sites still using old designs or incorrectly adopting new ones.

According to research by the International AntiCounterfeiting Coalition, up to 25 percent of branded goods sold on the Internet are counterfeit - and often sold to unsuspecting consumers. This not only has a huge impact on the sale of genuine merchandise - it also potentially damages the value of the brand by flooding the market with poor-quality fakes.

NetResult monitors all Internet auction sites and other sales outlets, so it can detect counterfeiters quickly and build up the evidence required to close down their operations.

For more information please contact us.